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Due to childhood illness, Laura Hudson has been completely bald since she was nine years old. Laura's hair loss is due to Alopecia Universalis, an auto-immune disorder for which there is no cure.

Laura says, "I would have given anything to have someone tell me they understood what I was going through, that it was OK to be different, that if I just hung in there and was strong I would be victorious. It would have made all the difference in the world. I could have been spared so many doubts, questions and fears. Since I didn't have that person, I want to be that person."

Laura Hudson is a motivational speaker and the Marketing Director for Aviv Moon Productions.

Tuesday, December 6, 2011

My New Marketing Term: Unexpecting Demographic

Yes, you can use it - just give me credit for it. My plan for Social Media marketing world domination is coming together nicely! (Insert evil laugh here!)

Seriously though!

I have this habit of making up words in a way that is totally convincing. It's all those years of faking my way through English class I think! It comes in handy when I don't understand what someone is talking about. It makes me look very smart!

I have an perfect example of reaching an "Unexpecting Demographic." I love to look through different Facebook pages and see the creative ways other companies are using to engage their customer. I am very proud of the work I do in Social Media with Hallelujah Acres. Some folks appreciate photography or clever quotes, I love a good marketing idea!

I LOVED what I saw when I went to the Facebook page for the grocery store Ingles Supermarket. They were holding a Facebook Page "forum" with Sprout Organic Baby Food. The genius that inspired my new marketing term, Unexpecting Demographic? Are you ready for it?

They offered recipe ideas, using their baby food, giving individuals of all ages (even Seniors love Sprout Baby Food) without children a reason to buy baby food. SCORE! Do you understand how genius that is? This is one of those times that I appreciate the genius and then think to myself, "man, I wish I had thought of that!"

Here's our Twitter conversation:

@LeahMcGrathRD The Ingles Facebook post on using Baby Food in Recipes - GENIUS!

via @Laura_HAcres "The Ingles Facebook post on using Baby Food in Recipes - GENIUS" //THANKS! @SproutFoods @SproutMom

@LeahMcGrathRD I sent it to our marketing team as an example of how to reach an unexpecting demographic. Wish I had thought of it! LOL!

@Laura_HAcres I LOVE that term "unexpecting demographic"...could be the name of a rock band ;)

@Laura_HAcres RT @LeahMcGrathRD The Ingles Facebook post on using Baby Food in Recipes - GENIUS!> Thanks, Laura! Glad you liked it!

@SproutFoods Is this a national effort to build your demographic or did it just play out that way?

@Laura_HAcres It's playing out that way - there are so many uses across many demos (and pets!) - Sprout is real food!

There you have it folks! Who would have thought that I would have a reason to buy baby food after all of my kids have grown? So many uses for baby food - even for your pets. Did you see that coming? Sprout Baby Food is real food! Wanna see a recipe? Curiosity gets you every time!

Sweet Potato Chocolate Chip Cookies. (You can use Carob Chips to make this vegan!) You can also use these products for dips, glazes, sauces, pancakes, smoothies! I'm going to try to freeze some of them and run them through my Green Star Juicer to make Ice Cream. I'll post pics, I promise!

So that makes me wonder, what's your favorite baby food flavor?