Oh yeah - they said it! All Facebook (The Unofficial Facebook Resource) had the most awesome post today. That post is 3 Signs Your Facebook Marketing Needs to Get Serious.
Deep breath here - and I'm so glad they did!
As a Social Media Coordinator, I hear stories all of the time about how this person pays their neice in nail polish so they don't understand why a company hires someone like me. OR, "We get a huge response to our posts already." Huge response is appearantly equal to 6 likes and a "you're great" comment by the person's sister.
Imagine this scenerio, you cut your finger off and your niece (who failed English and got suspended for smoking in the bathroom) offers to sew it back on for you... What do you do? Yeah, that seems ridiculous but small business owners take this approach to Social Media marketing more than I care to admit.
My point is this, if you want your finger to be connected crooked and painfully - hand your niece a needle and some thread. If you want your Social Media Campaign to be irrelevent and a failure - make her an admin on your Facebook page.
Leave the injuries to your doctor and your Social Media to someone like me.
Just sayin...
Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts
Tuesday, January 24, 2012
Tuesday, December 6, 2011
My New Marketing Term: Unexpecting Demographic
Yes, you can use it - just give me credit for it. My plan for Social Media marketing world domination is coming together nicely! (Insert evil laugh here!)
Seriously though!
I have this habit of making up words in a way that is totally convincing. It's all those years of faking my way through English class I think! It comes in handy when I don't understand what someone is talking about. It makes me look very smart!
I have an perfect example of reaching an "Unexpecting Demographic." I love to look through different Facebook pages and see the creative ways other companies are using to engage their customer. I am very proud of the work I do in Social Media with Hallelujah Acres. Some folks appreciate photography or clever quotes, I love a good marketing idea!
I LOVED what I saw when I went to the Facebook page for the grocery store Ingles Supermarket. They were holding a Facebook Page "forum" with Sprout Organic Baby Food. The genius that inspired my new marketing term, Unexpecting Demographic? Are you ready for it?
They offered recipe ideas, using their baby food, giving individuals of all ages (even Seniors love Sprout Baby Food) without children a reason to buy baby food. SCORE! Do you understand how genius that is? This is one of those times that I appreciate the genius and then think to myself, "man, I wish I had thought of that!"
Here's our Twitter conversation:
@LeahMcGrathRD The Ingles Facebook post on using Baby Food in Recipes - GENIUS!
via @Laura_HAcres "The Ingles Facebook post on using Baby Food in Recipes - GENIUS" //THANKS! @SproutFoods @SproutMom
@LeahMcGrathRD I sent it to our marketing team as an example of how to reach an unexpecting demographic. Wish I had thought of it! LOL!
@Laura_HAcres I LOVE that term "unexpecting demographic"...could be the name of a rock band ;)
@Laura_HAcres RT @LeahMcGrathRD The Ingles Facebook post on using Baby Food in Recipes - GENIUS!> Thanks, Laura! Glad you liked it!
@SproutFoods Is this a national effort to build your demographic or did it just play out that way?
@Laura_HAcres It's playing out that way - there are so many uses across many demos (and pets!) - Sprout is real food!
There you have it folks! Who would have thought that I would have a reason to buy baby food after all of my kids have grown? So many uses for baby food - even for your pets. Did you see that coming? Sprout Baby Food is real food! Wanna see a recipe? Curiosity gets you every time!
Sweet Potato Chocolate Chip Cookies. (You can use Carob Chips to make this vegan!) You can also use these products for dips, glazes, sauces, pancakes, smoothies! I'm going to try to freeze some of them and run them through my Green Star Juicer to make Ice Cream. I'll post pics, I promise!
So that makes me wonder, what's your favorite baby food flavor?
Seriously though!
I have this habit of making up words in a way that is totally convincing. It's all those years of faking my way through English class I think! It comes in handy when I don't understand what someone is talking about. It makes me look very smart!
I have an perfect example of reaching an "Unexpecting Demographic." I love to look through different Facebook pages and see the creative ways other companies are using to engage their customer. I am very proud of the work I do in Social Media with Hallelujah Acres. Some folks appreciate photography or clever quotes, I love a good marketing idea!
I LOVED what I saw when I went to the Facebook page for the grocery store Ingles Supermarket. They were holding a Facebook Page "forum" with Sprout Organic Baby Food. The genius that inspired my new marketing term, Unexpecting Demographic? Are you ready for it?
They offered recipe ideas, using their baby food, giving individuals of all ages (even Seniors love Sprout Baby Food) without children a reason to buy baby food. SCORE! Do you understand how genius that is? This is one of those times that I appreciate the genius and then think to myself, "man, I wish I had thought of that!"
Here's our Twitter conversation:
@LeahMcGrathRD The Ingles Facebook post on using Baby Food in Recipes - GENIUS!
via @Laura_HAcres "The Ingles Facebook post on using Baby Food in Recipes - GENIUS" //THANKS! @SproutFoods @SproutMom
@LeahMcGrathRD I sent it to our marketing team as an example of how to reach an unexpecting demographic. Wish I had thought of it! LOL!
@Laura_HAcres I LOVE that term "unexpecting demographic"...could be the name of a rock band ;)
@Laura_HAcres RT @LeahMcGrathRD The Ingles Facebook post on using Baby Food in Recipes - GENIUS!> Thanks, Laura! Glad you liked it!
@SproutFoods Is this a national effort to build your demographic or did it just play out that way?
@Laura_HAcres It's playing out that way - there are so many uses across many demos (and pets!) - Sprout is real food!
There you have it folks! Who would have thought that I would have a reason to buy baby food after all of my kids have grown? So many uses for baby food - even for your pets. Did you see that coming? Sprout Baby Food is real food! Wanna see a recipe? Curiosity gets you every time!
Sweet Potato Chocolate Chip Cookies. (You can use Carob Chips to make this vegan!) You can also use these products for dips, glazes, sauces, pancakes, smoothies! I'm going to try to freeze some of them and run them through my Green Star Juicer to make Ice Cream. I'll post pics, I promise!
So that makes me wonder, what's your favorite baby food flavor?
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